The Gro Gro® Story
Meet Malin – the Founder of Gro Gro®
After having her first child, Malin faced the challenge that most new mums experience. She wanted the best food for her daughter but was often in situations where she couldn’t prepare food at home and had to deal with the guilt of resorting to packaged baby food.
The birth of Gro Gro®
Gro Gro® blir til ut av frustrasjon over mangel på sunn, økologisk og ferskere barnemat...
Etter to barn, publisering av boken Den lille barnematbibelen og flere kurs for foreldre om hvordan å lage sin egen barnemat, innså Malin (ernæringsterapeut) at det alle ville ha og ikke minst trengte, var fersk barnemat av høy kvalitet som var klar til servering.
Rania Guirguis joins the team as Co-founder and CEO
Connected through a mutual friend and with shared vision and values, Rania and Malin join forces to co-found Gro Gro®, bringing their complementary skill sets in business development and nutrition together. In her role as CEO, Rania setup the business, developed the team and led the execution of the Gro Gro® concept.
Antler, the early stage startup VC, backs Gro Gro in a pre-seed funding round
Gro Gro® is born out of a frustration with a lack of healthy, organic, additive free babyfood ... After having multiple courses for parents on how to cook your own baby food, the realisation came to Malin. What everyone wanted and needed was a fresh, high quality baby food, ready to serve.
Orkla Ventures invests in Gro Gro®
The investment arm of Orkla, the leading Nordic FMCG player, acquire a minority share in Gro Gro®.
Gro Gro® Manufacturing Set up
After an extensive search, the team find the right manufacturing partner with the capability to produce safe, fresh and tasty baby food of the highest standards.